Marcus Bearden

Partner, EMEA | AI Strategy and Transformation Lead, Gartner Consulting, London

Most enterprise AI stalls at the pilot for two reasons: the work isn’t tied to what matters to the organisation, and the governance around it was built to stop things changing. I lead Gartner Consulting’s AI capability across EMEA, and unsticking exactly that is most of my week.

My newsletter on AI and leadership, Borders and Balance, is coming soon: join the waitlist.

At Gartner Consulting I lead our AI solutions business across EMEA. Half my week is business development: working with senior clients and account teams to sharpen the problem and turn early interest into well-defined engagements. The other half is delivery, and I stay hands-on, working with small teams of three to eight people, building the core answer myself when it matters and presenting it to the client directly. Across the wider EMEA AI portfolio, I turn what works on one engagement into reusable offerings, shape who we hire and run the enablement that gets our teams and clients to value faster.

Recent engagements:

I started as a developer and I still build. AI agents I’ve built are in production at Gartner, helping consultants answer clients faster, and I lead a community of AI builders. Outside work, I build my own tools.

I’ve run the thing as well as advised on it:

I’m American, originally from Atlanta, Georgia. I moved to London in 2021 with no network, built a career here and went from Senior Director to Partner in three years. I’m grateful for the community I’ve found on this side of the pond. I think in systems, and I run the same frameworks over my own career that I run over a client’s organisation.

Away from the desk, I like the things that can’t be rushed. Wine, which I collect and study (WSET Level 3) mostly as an excuse to keep exploring. Bonsai, which teach patience to someone who never had much. A 1963 Chevy pickup my dad and I are bringing back to life one weekend at a time, with Formula 1 and motorcycles for when the pace needs to go the other way. And diving: I’m rescue certified and I’ll get in the water anywhere, partly for what’s down there and partly because Teams doesn’t work underwater. Over 45 countries so far. The list isn’t finished.

Newsletter

Borders and Balance

A newsletter on AI and leadership. Coming soon.

The tools were never the hard part. I write about AI, leadership and where the two meet: the decisions, the people and the pace that decide whether anything actually changes. I write from advising CIOs across EMEA, building AI agents myself, and mentoring founders and colleagues.

Borders: the lines you work across. Countries and regulators, vendors and their roadmaps, teams and functions, and the line between what people decide and what machines now do.

Balance: the tensions that never resolve, only get managed. Speed and control, adoption and value, conviction and openness, comfort and growth, and ambition at a pace you can sustain.

Three pillars

AI that ships
Governance that lets work move, who controls the stack, what AI really costs, and notes from building agents myself.
Leading people
Hiring for what people can do rather than what their last employer let them do, judgement when AI makes polish cheap, hard conversations, and becoming a better leader, mentor and coach.
A pace you can sustain
Growth over comfort, careers that cross borders, and the life around the work.

Every issue ends with one question to take to your team.

You’ll get an email when the first issue goes out, and nothing else. No spam.

Talks

Most recent first. Not a complete list. For talks and panels, message me on LinkedIn.

  1. Upcoming: Navigating Sovereign AI in Regulated IndustriesGartner IT Symposium/Xpo, Barcelona

    November 2026
  2. Scaling AI with Confidence: Governance and Architecture Patterns That Deliver Business ValueGartner webinar

    July 2026
  3. Inside the AI Garage: The Minimum Viable Data Needed to Turn Experiments into Embedded ValueGartner Data & Analytics Summit, London

    May 2026
  4. Beyond the Pilot: Turning AI Usage into Embedded WorkGartner CIO Leadership Forum, London

    March 2026
  5. Sense, Decide, Effect: How Defence Can Get the Foundations RightGartner Defence webinar

    February 2026
  6. Sense, Decide, Effect: How Defence Can Get the Foundations RightGartner IT Symposium/Xpo, Barcelona

    November 2025
  7. Agentic AI in FSI: Separating Hype from High-Impact RealityAWS UK, at Transforming Financial Services on AWS

    October 2025
  8. Sovereignty by Design in a Fragmented WorldGartner webinar

    June and July 2025
  9. Cloud Computing, Digital Transformation and the UK’s Productivity CrisistechUK panel

    April 2024
  10. Cloud Adoption and Modernisation for SMEs, Start-ups and Scale-upstechUK webinar panel

    March 2024
  11. The Tech Debrief: Emerging TechnologiesDigital City Festival, Manchester, panel chaired by techUK

    March 2023